California Hits Data Broker with New Privacy Laws | Los Angeles News

California just hit a data broker hard—LocateSmarter got slapped with $116,490 for violating privacy laws, including forcing users to surrender parts of their Social Security numbers to opt out. The state’s first-ever joint enforcement under CCPA and the new Delete Act highlights how burdensome opt-out processes violate core privacy principles. Based in Iowa but targeting California residents, LocateSmarter now must overhaul its practices and pay up within 30 days—or face bigger consequences. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/cebf11fa51c3ff92 Presented by The Plant Daddies — rare specimen trees, living art, and hand-carved limestone vessels and fountains for extraordinary spaces. Showrooms in Los Angeles and Irvine. Listeners of Los Angeles News Today receive 10% off with code LANEWS10. theplantdaddies.com/lanews