California’s New Alert for Pedestrians and Cyclists | California News

California’s Office of Traffic Safety just dropped a bold new campaign: “Driving ABCs ALERT for BICYCLISTS and CHILDREN crossing” — a statewide social media blitz aimed at making drivers hyper-aware of pedestrians and cyclists, especially as schools reopen. With over 1,200 people killed walking or biking last year — nearly a third of all traffic deaths — this is urgent. The push kicks off on Marysville Boulevard, Sacramento’s deadliest street for walkers, part of the city’s Vision Zero goal to eliminate traffic deaths by 2027. Already upgraded with safer bike lanes and crosswalks, the area is a frontline test site. Running for two weeks, the campaign uses social media to nudge driver behavior — not just to warn, but to build a culture where everyone gets home safely. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/c318cf85fdca9264