Callen Hamilton, Founder Of Sway Social: Mastering Affiliate Marketing & Building A Collaborative Team

Today, we are joined by Callen Hamilton, founder of Sway Social and a long-time collaborator, to discuss the world of influencer project management, adjusting to the algorithm, and affiliate marketing. With her extensive experience working with creators, Callen highlights the importance of building a collaborative team to grow your brand.  In our conversation, Callen emphasizes that consistency, authenticity, and prioritizing engagement over follower count are crucial aspects of being a successful digital creator. We also explore the keys to affiliate marketing, why it's an essential strategy for creators, and how to get the most out of LTK. From micro to macro creators, Callen shares valuable insights that can elevate your brand to new heights! IN THIS EPISODE, WE TALK ABOUT: - (5:19) How we connected with Callen, and why she believes strong relationships with management companies are vital for success - (9:22) Recognizing your strength as a creator and outsourcing the weak areas to drive growth  - (13:24) Seeking opportunities for improvement as a leader and the importance of overcommunication with your teams  - (19:50) Strategies Sway Social uses to assist clients in their Instagram growth - (25:57) Tips for affiliate marketing and utilizing LTK  - (34:56) The criteria Callen considers when selecting clients to work with RESOURCES - Learn more about Be Social Group CONNECT WITH CALLEN  Follow Callen on Instagram: @callenboyer Follow Sway Social on Instagram: @theswaysocial Learn more about Sway Social: theswaysocial.com CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt  CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould