CallidusCloud: Blending Data & Creative - B2B Nation

What this episode covers

Chris Bucholtz is the Director of Content Marketing at CallidusCloud, sales performance management software. In this episode he shares his thoughts on the importance of marketing attribution, how sales and marketing can best utilize data from content, and how that data can be applied to creative development.

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How long is this episode of B2B Nation?

This episode is 9 minutes long.

When was this B2B Nation episode published?

This episode was published on April 20, 2016.

What is this episode about?

Chris Bucholtz is the Director of Content Marketing at CallidusCloud, sales performance management software. In this episode he shares his thoughts on the importance of marketing attribution, how sales and marketing can best utilize data from...

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