Callie Doschadis: Is The Funnel Dead?

In this episode of the LiftKit Marketing Podcast, we’re joined by Callie Doschadis, founder of AdHound Media, a fast-growing digital agency based in Nashville. Callie shares her no-BS journey from being unexpectedly fired to launching a fully booked agency in under a year. She talks candidly about: Why she didn’t niche down right awayThe myth of needing a big in-house teamAdHoundID — which identifies anonymous site visitors and fuels next-level retargetingWhat’s actually working for her clients right now in digital advertisingWhether you’re an entrepreneur, marketing manager, or just someone thinking about building your own agency — this episode is packed with lessons, energy, and practical insights. We also hear her advice for women stepping into entrepreneurship, why "there’s never a perfect time," and who she’s lifting up in her community.