EPISODE · Apr 3, 2026 · 32 MIN
Cally Myhrum - We Figured Out Pet Insurance — Why Not Fertility?
from The L&A Hub · host Zinnia
Cally Myhrum, founder of Lotus Fertility Insurance, shares how a personal experience led her to build the first fertility protection product embedded in life insurance. With IVF costing $60-70K and no individual coverage options, she's creating a $265 billion blue ocean — and carriers are paying attention.
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Cally Myhrum - We Figured Out Pet Insurance — Why Not Fertility?
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