AI Landing Pages, Cloudflare's Pay-Per-Crawl, and the Future of Search

In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. From deep discussions on artificial intelligence's inability to read the room to passionate rants about deceptive software pricing, the duo covers the good, the bad, and the outright manipulative sides of the digital landscape. Key Topics Covered in this Episode: Google Ads & AI Judgment: Dave and Cam discuss Google's move toward using AI to crawl landing pages and judge their relevance to determine ad quality scores. Dave and Cam question whether AI can truly understand human context and nuance—such as distinguishing the search intent of a high-level procurement officer from that of a detail-oriented engineer. Cloudflare vs. AI Web Scrapers: A deep dive into Cloudflare's new "pay to crawl" feature, which aims to charge or block AI companies that scrape creative content to train their models. They explore the ethical line between using AI as an enhancing tool (like coding assistants or NotebookLM) and generative AI that simply steals from uncredited creators to mash up content. Safe vs. Edgy B2B Design: Does Business-to-Business marketing have to be literal and boring? The duo debates whether B2B landing pages should use "safe" imagery (like people pointing at a whiteboard) or take an "edgy" approach to spark curiosity. Dave argues for bold choices, suggesting an image of someone getting punched in the mouth to visually represent a Mike Tyson quote about strategy falling apart. Whether you want to know if your B2B brand is brave enough to be "edgy," need to protect your website's content from AI bots, or just want to hear a righteous rant about manipulative software pricing, this episode is packed with relatable insights and signature agency banter.