EPISODE · Aug 5, 2014
Camera Position 141 : The Medium Is Not The Message
from Jeff Curto's Camera Position
“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Content is king. Emphasizing content over visual flash encourages the viewer to respond intellectually and the idea … Continue reading Camera Position 141 : The Medium Is Not The Message →
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Camera Position 141 : The Medium Is Not The Message
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