Campaign Chemistry: Airbnb global head of marketing Hiroki Asai

Airbnb shocked the advertising market when it announced a permanent shift away from performance marketing in 2021. But global head of marketing Hiroki Asai says that all of the travel platform’s efforts are focused not on selling a lofty purpose for Airbnb, but to better explain its products and services to users. Asai, a two-time Campaign US CMO 50 honoree, leads Airbnb’s in-house marketing team, which handles all facets of the brand from creative to advertising, research, product marketing and more. Having creatives in-house allows teams to work more closely together and marketing efforts to gel more cohesively for the brand. In this episode, Asai chats about how Airbnb makes in-housing work, how the brand is adapting its marketing strategy to post-pandemic travel trends and shares some insights he learned from 15-plus years at Apple.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.