Campaign Chemistry: American Express' Elizabeth Rutledge

In this conversation, American Express CMO Elizabeth Rutledge discusses the significance of Small Business Saturday, a movement initiated by American Express in 2010 to encourage consumers to shop at their local businesses. Having held various roles throughout the organization before becoming CMO in 2018, Rutledge reflects on her 35-year trajectory at American Express and identifies the common thread throughout her work: Understanding consumer needs. Rutledge also addresses the importance of mentoring the next generation of marketers and the potential of AI in enhancing marketing strategies. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.