Campaign Chemistry: Barkley CCO Katy Hornaday

After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest. Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Hornaday attributes this growth to the foundation she set as executive creative director, a role she took on in 2017, to build a strong sense of trust, communication and collaboration among the team. In this episode, Hornaday also chats about Barkley’s use of generative AI and teases some upcoming work this fall. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.