Campaign Chemistry: Brooks Running’s Mike Peck

In an industry where every brand is racing for a piece of the lifestyle pie, Brooks Running has stayed remarkably obsessed with one thing: the run. But as the running community undergoes a massive cultural shift—moving from solitary miles to a booming, community-driven movement—the brand is finding itself in a new position of influence. In this episode, Mike Peck, Vice President of Creative at Brooks Running, pulls back the curtain on Brooks’ "Creative Lab," and explains why he feels he has the coolest job in the business and how his team operates like a nimble agency within a global brand.  We also dive into the brand’s evolution, from its "Run Happy" roots to its recent high-impact campaigns and partnerships with running communities across the globe, as well as with high-profile runners, including the "superhuman" Cynthia Erivo, ahead of the Boston and London Marathons. Peck shares how Brooks balances technical performance with cultural relevance, the importance of showing up authentically (including in the social media algorithm), and why being "worthy of being cool" is all about staying true to the community that keeps them moving. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.