Campaign Chemistry: Cheil North America's Joe Maglio

Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian, elaborates on the unique structure of Cheil, its relationship with Samsung and the challenges and benefits of working within this framework. Maglio also shares insights on maintaining creativity in long-term client relationships, the significance of achieving B Corp status and the evolving purpose agenda in business. He compares the agency model of Cheil with traditional holding companies, emphasizes the value of advertising to the overall economy and looks ahead to future trends, including the impact of AI on the industry. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.