Campaign Chemistry: Crispin's Steve Denekas

Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning. In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer. He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.