Campaign Chemistry: Digitas North America CEO Amy Lanzi

It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years. Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that’s online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,’ and gives insight into the pace of new business activity in the second half of the year.Listen here and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.