Campaign Chemistry: Fig founder and creative chairman Mark Figliulo

Creatives, Mark Figliulo has a message for you: Wake up.The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and performance. In this episode, Figliulo chats about the convergence of creativity and technology, stresses the importance of getting real-time feedback on creative ideas and urges creatives to be at the forefront of generative AI development. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.