Campaign Chemistry: Kin founders Kwame Taylor-Hayford and Sophie Ozoux

Each spring, ahead of the Cannes Lions festival, a debate crops up in the industry about whether purpose-driven work should dominate industry award shows versus effective commercial work.But for Kwame Taylor-Hayford and Sophie Ozoux, cofounders at purpose-driven creative agency Kin, purpose and effectiveness don’t have to be at odds. The pair launched Kin in 2019 with a commitment to driving long-lasting, impactful brand platforms that drive social change. The agency works with brands including Ben & Jerry’s, Mailchimp and Delta Airlines to do just that. In this episode, Taylor-Hayford and Ozoux chat about how they drive long-lasting purpose work for brands and share their advice for how brands should approach ESG projects — and respond to backlash, if it occurs.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.