Campaign Chemistry: Madison and Wall's Brian Wieser and Fusion Front Media's Olivia Morley

Is the agency world in trouble?Despite the current landscape of layoffs, restructuring and acquisitions, agencies are still consistently producing a stunning 20% return on equity. It’s a number that explains why private equity firms are continuing to invest in agencies, but also fueling a tension between making money and making bold moves.On this episode of Campaign Chemistry, Brian Wieser, CEO and principal of Madison and Wall, and Olivia Morley, founder of Fusion Front Media, join to discuss the current state of agency business affairs and what the industry can expect in 2026. The group debates the future of independent agencies in the age of PE funding, dissect the right way to invest in AI and talent and challenge the idea that creativity is more than a means to an end. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.