Campaign Chemistry: Nielsen SVP, head of advertisers and agencies Matt Devitt

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can be more complex than ever to really understand where your customer spends their time, especially relative to your competitors. Join Nielsen for a lively podcast discussion on changing audience viewing behaviors and understanding how the industry is craving advanced data that uncovers insights beyond age and gender across linear and streaming. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.