Campaign Chemistry: PepsiCo’s Lou Arbetter and Allison Polly

Lou Arbetter, VP of content and production at PepsiCo NA, and Allison Polly, head of content development at PepsiCo NA, lead the work coming out of PepsiCo's in-house content studio. The studio spans across the brand teams at PepsiCo’s North American beverage portfolio as well as external agencies with an eye toward elevating creativity within PepsiCo’s marketing.Polly and Arbetter chat about the ins and outs of running an in-house content studio at a major corporation, how the organization is working with the entertainment industry on long-form films and how PepsiCo tests and learns emerging creative opportunities on new media formats and channels.Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.