Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira

PJ Pereira began his celebrated career as an advertising creative and a programmer in Brazil. As a right- and left-brained thinker who enjoyed writing and drawing as much as computers, he was a pioneer in the rise of digital advertising.This year, his agency, Pereira O’Dell, turns 15. After German independent network Serviceplan bought a 30% stake in the agency in 2021, Pereira O’Dell is moving from a bicoastal model with offices in San Francisco and New York to a national model that services clients in a borderless way.In this episode, Pereira also discusses how his agency is playing with AI and incorporating it into creative work while being mindful of ethical concerns. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.