Campaign Chemistry: Pinterest's Stacy Malone

In this conversation, Luz Corona and Pinterest VP of global business marketing Stacy Malone explore the unique appeal of Pinterest, particularly its role as a platform for creativity and idea exploration rather than social interaction. They discuss the significance of Pinterest Predicts and the Palette Report, detailing the extensive year-long process behind trend predictions and the value these insights provide to advertisers, citing an 80% success rate over the last five years. The conversation also highlights emerging trends like 'Moto Boho' and 'Cherry Red,' the evolving role of tech in the ad industry and Pinterest's commitment to maintaining a positive and non-performative space for users. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.