Campaign Chemistry: PMG CEO George Popstefanov

George Popstefanov was fascinated by e-commerce before most people were — a curiosity that shaped his agency, PMG, into what it is today.He launched the full-service agency from his home city of Fort Worth, Texas, in 2010, getting in on the ground floor with large clients that were looking seriously at investing in digital and e-commerce. After growing slow and steadily for more than a decade, PMG had a pivotal moment when it won Nike’s North American media AOR last July, beating out major agencies for the prize. For Popstefanov, it was a sign the industry had finally caught up with his bet on e-commerce — and proof that independent agencies can compete against big incumbents. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.