Campaign Chemistry: Qualcomm CMO Don McGuire

Qualcomm is a major enabler of the technology we use every day, from our smartphones, to cars, to intelligent home devices. For chief marketing officer Don McGuire, telling that story to consumers -- alongside its manufacturing partners – is key.In this episode, McGuire talks about how Qualcomm and its Snapdragon brand are rising to the forefront in communities like gaming and esports. He also talks about how the chip shortage and supply chain crisis have impacted its marketing plans, and how technologies such as 5G and the metaverse are emerging – with Qualcomm's help.Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.