Campaign Chemistry: Sky Zone’s Sunni Hickman

What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment.  From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance.  In this episode, Sunni sits down to discuss the shift toward "valuetainment"—where budget-conscious parents seek high-value, memorable experiences that get kids off their screens and into the air. We dive into her strategies for driving demand, how influencer marketing bridges the generational gap and why creating shareable moments is the ultimate marketing cheat code. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.