Campaign Chemistry: Tinder’s Melissa Hobley

from Campaign Chemistry · host Melissa Hobley, Emmy Liederman, Cecilia Garzella

In this episode of Campaign Chemistry, Tinder’s global CMO, Melissa Hobley, shares how she is combating dating app fatigue and pulls back the curtain on her boldest strategies — from tapping into reality TV and astrology to designing offline events that break users out of their digital burnout. Hobley addresses how Gen Z is redefining relationship boundaries and why the app is leaning heavily into real-world connection. From debunking the persistent “hookup app” myth to exploring where AI fits in a space defined by human connection, this is an unfiltered look at leading a global brand with empathy, self-deprecating humor and cultural relevance. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Aug 18, 2026

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Tinder CMO Melissa Hobley on rewriting the brand’s hookup app reputation through in-person events and new platform features that encourage real connection.

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Campaign Chemistry: Tinder’s Melissa Hobley

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This episode is 45 minutes long.

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This episode was published on August 18, 2026.

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