EPISODE · May 12, 2022 · 34 MIN
Campaign Chemistry: Tom’s chief marketing officer Ian Stewart
from Campaign Chemistry · host Alison Weissbrot, Ian Stewart
Stewart joined the company to lead the turnaround in 2020. An experienced footwear marketer having spent nearly seven years leading marketing at Converse, he refocused the Tom’s communications on the product while honing the company’s social impact initiatives around mental health. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Once ubiquitous shoe brand Toms had lost its relevance in recent years. But after a turnaround that started in 2020, which included swapping its iconic one-for-one giving model for donating one third of its profits to social causes, the brand is ready to get back out there.
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Campaign Chemistry: Tom’s chief marketing officer Ian Stewart
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