Campaign Chemistry: Upwork CMO Melissa Waters

As work has changed irrevocably in the past two years, Upwork has leaned into its category dominance in the talent marketplace sector to push organizations to think about work in new ways.Over the past year, chief marketing officer Melissa Waters has led the charge on Upwork’s evolution from talent marketplace to enterprise solutions provider. Her most recent work for the brand leans into humor, starring an undead CEO named Jack who breaks out into song about the future of work.In this episode Waters, who was previously at Instagram, Hims & Hers and Lyft, talks about her background as a marketer, the future of freelancing how creative agencies are impacted by new ways of working. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.