Campaign Chemistry: Vivid Seats CMO Tyra Neal

Live and in person are back — and Vivid Seats is ready to connect fans with their bucket list events. The ticket resale exchange competes in a crowded field by offering a rewards program for fans who purchase tickets to events on the platform. The loyalty network is the result of work overseen by CMO Tyra Neal, who joined the company in 2021 to build out its marketing function. The team was solid when it came to performance marketing, but has since expanded to new areas such as brand, creative and influencer. In this episode of Campaign Chemistry, Neal talks about how the return to live events has impacted Vivid Seats’ business. She also discusses the recent Ticketmaster saga regarding Taylor Swift’s upcoming tour and talks about her previous role at DTC watch brand Shinola. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.