Campaign Chemistry: Wisp CMO Monica Cepak

The overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services.Wisp is at the center of the storm. The telehealth startup, which launched in 2018 to provide easy, safe access to virtual reproductive health services, is on a mission to educate women across the country about how to access care while destigmatizing common female health issues like yeast infections and UTIs.Monica Cepak joined as CMO just as the Supreme Court revoked the constitutional right to abortion and states began banning the procedure. It’s been a constant effort to adjust, adapt and accelerate plans to keep up with the changing situation. Just this week Wisp rolled out telehealth abortion access in California and soon in New York, Illinois and Colorado. Cepak spoke with Campaign US about her first few months on the job, how she is navigating changing regulations and data privacy concerns around marketing its services and how Wisp is destigmatizing issues in women’s health. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.