Campaign Chemistry x Super Bowl Edition: Pepsi's Jenny Danzi

On Sunday, Feb. 9th, American families and friends will gather around the TV to watch the Eagles take on the Chiefs in Super Bowl LIX. There will be plenty of food, and maybe a beverage or two.Enter Pepsi.In this conversation, Campaign senior reporter Leslie Blount speaks with Pepsi head of brand marketing Jenny Danzi about the brand's exciting on-site plans for the Super Bowl in New Orleans. They discuss the comeback of 'The Pepsi Challenge' and the brand's strategy to engage consumers through food and beverage pairings. They also discuss the significance of Pepsi Zero Sugar, especially in today's landscape of changing consumer behavior, and the overall experience Pepsi aims to create during the big game weekend. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.