Campaign Chemistry: X&O's Brett Banker and Eric Segal

After nearly two decades together at major shops, Brett Banker and Eric Segal launched X&O (Experts and Officers) in 2023 with a bold proposition: no pitching and no “agency bloat.” Just expert-led sprints designed to solve real problems — fast.As the traditional holding company model faces change and independent agencies gain prominence, Banker and Segal provide a candid perspective on contemporary creative collaborations and guidance for aspiring agency leaders. In this episode of Campaign Chemistry, the longtime duo share the story behind their nimble consultancy built to challenge the traditional agency model. Banker and Segal unpack what it means to work "top-to-top" with clients like Coca-Cola and Smashburger, what they look for in clients in order to pull off their fast-paced work style and their embrace of AI as their “third founder.”  campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.