Campus Talks: How can universities nudge students and staff towards greener choices

A behaviour change expert explains what is required to shift a whole campus community towards more environmentally sustainable habits.  --- To reach net zero, institutions need to shift the behaviour of their whole campus community towards reducing their carbon footprint and making greener daily choices. This means changing long established habits among thousands of diverse students and staff. How can universities do this without becoming too dictatorial? We asked behaviour change expert Esther Papies, a professor at Radboud University in the Netherlands, to explain what drives successful behaviour change and therefore what strategies universities need to employ to reduce their overall emissions and create greener campuses. Esther’s research examines the social and psychological processes in the transition to healthier, more sustainable and more equitable choices, particularly relating to diet. She has published extensively on the motivations and barriers for reducing meat and dairy intake, the motivation for climate action among privileged individuals and emotional experiences relating to climate change. She provides a clear break down of what is needed to support long term behaviour change in favour of more sustainable lifestyles and shares advice on how to overcome inevitable resistance to altering long held behavioural norms such as meat eating and driving cars.