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Can $60 Billion Boost Disney's Theme Park Magic? episode artwork

EPISODE · Jan 28, 2026 · 21 MIN

Can $60 Billion Boost Disney's Theme Park Magic?

from The Journal. · host The Wall Street Journal & Spotify Studios

Disney’s largest source of revenue is its theme parks and cruises. The people responsible for designing those attractions are the secretive Imagineers. WSJ’s Ben Fritz reports that the company is spending $60 billion to create more Disney magic and it's up to the Imagineers to make it work. Ryan Knutson hosts.  Further Listening: - Disney’s Big AI Dilemma - Disney Gets Into Gambling Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

Disney’s largest source of revenue is its theme parks and cruises. The people responsible for designing those attractions are the secretive Imagineers. WSJ’s Ben Fritz reports that the company is spending $60 billion to create more Disney magic and it's up to the Imagineers to make it work. Ryan Knutson hosts.  Further Listening: - Disney’s Big AI Dilemma - Disney Gets Into Gambling Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Can $60 Billion Boost Disney's Theme Park Magic?

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How long is this episode of The Journal.?

This episode is 21 minutes long.

When was this The Journal. episode published?

This episode was published on January 28, 2026.

What is this episode about?

Disney’s largest source of revenue is its theme parks and cruises. The people responsible for designing those attractions are the secretive Imagineers. WSJ’s Ben Fritz reports that the company is spending $60 billion to create more Disney magic and...

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