Can a Single Parent Build a Brokerage From Scratch and Still Be There for Their Kids?

Kaylene Edwards is the managing director of Flexify and one of the more honest, self-made stories to come through Beyond The Numbers. She grew up in commission housing, bartended her way through her twenties, and bought her first property at 21 — sleeping in her car between shifts to save the deposit. She later moved into banking as an assessor, watched brokers submit loan after loan, and eventually thought: I can do this better. So she did. Flexify was born, and she's been building it ever since — as a single mum, without a mentor, figuring it out in real time. But this conversation goes well beyond the origin story. Kaylene talks candidly about what it really takes to build a broking business from scratch — the social media strategy she's used from day one, why she'd rather get six likes from the right people than a million views from the wrong ones, and how she's doubling her team heading into FY27. She opens up about building a niche she didn't choose — self-employed borrowers and property investors — and how 20% of her Brisbane-based book ended up in Kalgoorlie. She also gets into what she believes is holding women back from staying in broking, and what a genuine solution to that might look like. If you're a broker trying to build something real from nothing, or just want a reminder of what backing yourself actually looks like — this one's for you. 1:13 Working as an Assessor — Watching Brokers and Thinking She Could Do It Better 7:13 The Moment She Saw What Brokers Got Paid 13:22 FY27 Plans — Doubling the Team and Launching Paid Ads 16:40 Social Media Ad Strategy — What She's Actually Testing 19:23 Do You Want Exposure or Do You Want to Get Rich? 24:27 The Hardest Parts Nobody Warns You About 29:09 Why Women Leave Broking — and Her Idea to Fix It 35:26 AI and Automation — What's Actually Saving Her Time 48:29 Sleeping in Her Car to Save Her First Property Deposit Learn more about Flint: https://flintgroup.au/ Connect with Christian Stevens: LinkedIn: https://www.linkedin.com/in/propertyfinance/ Instagram: https://www.instagram.com/cmrstevens/ Connect with Kaylene Edwards: LinkedIn: https://www.linkedin.com/in/kayleneedwards/ Instagram: https://www.instagram.com/flexify.au/