Can AI Help Rebuild Trust in International Enrollment?

Mallory sits down with Patricia Tozzi to unpack one of the most pressing topics in higher ed today: AI governance and privacy in student data. As institutions increasingly lean on AI to inform decisions and streamline operations, how do we ensure transparency, equity, and compliance? Patricia offers a grounded perspective on where schools need to draw the line between innovation and risk.Guest Name: Patricia Tozzi Guest Bio: Patricia Tozzi is a global marketing strategist with 20 years of experience, half of which she has dedicated to helping higher ed institutions grow their international student enrollment. A recognized subject-matter expert, she has spoken at industry-leading events—including NAFSA, AIRC, and ICEF—on digital marketing and global agent networks. Currently, she partners with colleges aiming to expand their global enrollment footprint. Patricia believes AI and machine learning can amplify the human-centered approach in marketing and admissions, making them more agile and better aligned with today’s globally mobile students.Patricia holds a BA in Communications from ESPM (Brazil) and an Executive MBA from Kellogg at Northwestern University. She also serves as Board Member and VP of Alumni Engagement for Kellogg Women@EMBA, Project Leader at Community Consulting Teams of Boston, and Mentor at the Latin America Leadership Academy. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.