Can AI replace your marketing team? Jennie Malafarina says yes and no.

In this episode of the Growth Department podcast, Chelsey sits down with Jennie Malafarina, founder of Virago Marketing and 12-year B2B marketing executive, to talk about what's actually working in AI-powered demand generation, pipeline growth, and go-to-market strategy for SaaS and tech companies right now.Jennie breaks down her full AI stack: ChatGPT for brainstorming, Claude for writing, Perplexity for research, and Grok for social signal. Then she goes deeper into the agentic systems she's built using Claude Code, Claude Cowork, N8N, Apify, Apollo, and HubSpot to automate LinkedIn outreach, web scraping, ICP enrichment, and SEO optimization at scale. She also introduces Cami, her upcoming AI marketing manager product.But AI is only half the conversation. Jennie also unpacks why in-person events, trade show strategy, and community building drive more pipeline than ever, how she built Freight Movement into a lead generation community for logistics, and why her WILMA (Women in Logistics Marketing Alliance) group runs on abundance, not competition.What you'll learn in this episode:How to build agentic AI workflows without knowing how to codeWhy vibe coding ROI calculators, interactive apps, and lead magnets is replacing traditional content marketingThe LinkedIn automation tool Jennie uses to find high-intent B2B prospects (Goji Berry)How deep fakes, spoofed emails, and AI-powered scams are changing B2B cybersecurityWhy cold email deliverability and outbound are getting harder, and what to do about itThe real ROI of trade shows, satellite events, and experiential marketingHow to measure pipeline impact from community-driven brand awareness eventsWhat 88% of buyers not being in-market means for your demand gen strategyWhy B2B content marketing is shifting from blogs and white papers to virtual experiencesIf you're a B2B marketer, founder, demand gen leader, or one-person marketing team trying to scale without sounding like AI slop, this episode is packed with tactical plays you can run this week.Connect with Jennie at Virago Marketing, find her on LinkedIn, and learn more about Freight Movement and WILMA.Virago Marketing:  https://viragomarketing.com/Jennie's LinkedIn: https://www.linkedin.com/in/jennie-malafarina/FR8 Marketing Gurus Podcast: https://viragomarketing.com/fr8-marketing-gurus-podcast/Follow the show and subscribe so you never miss an episode!Growth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.