Can AI 'speak' your brand language?

“Is the value of AI to brands too much to ignore?”“Will there always be a place for human creativity?”“What's your advice to people who are cautious about AI adoption?”Jay Pattisall, VP and Principal Analyst at Forrester, joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how enterprise marketers can: Build the right combination of people and AI platform into the creative process (09:48) Avoid the “autonomous sea of sameness” (17:57) Safely experiment with generative AI technologies (26:52) Engage with consumers emotionally, functionally, and transactionally (32:48)Watch or listen now to answer the question “Can AI ‘speak’ your brand language?”Then learn more about using AI tools to better promote your brand voice. ⁠Visit Jacquard.com⁠