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Can AI visibility ever hurt a brand’s conversion funnel? episode artwork

EPISODE · Feb 12, 2026 · 3 MIN

Can AI visibility ever hurt a brand’s conversion funnel?

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization gaps in AI-driven discovery. The discussion covers markdown key takeaway optimization for AI crawling inclusion, pricing page transparency strategies that reduce model confusion, and expected value frameworks for balancing negotiation leverage against AI comprehension requirements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization gaps in AI-driven discovery. The discussion covers markdown key takeaway optimization for AI crawling inclusion, pricing page transparency strategies that reduce model confusion, and expected value frameworks for balancing negotiation leverage against AI comprehension requirements. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Can AI visibility ever hurt a brand’s conversion funnel?

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Frequently Asked Questions

How long is this episode of Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast?

This episode is 3 minutes long.

When was this Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episode published?

This episode was published on February 12, 2026.

What is this episode about?

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization...

Can I download this Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episode?

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