Can Antiques Go Viral? Social Media Strategies for Online Sellers

After a decade selling online, John finds social media can absolutely help move items from his Etsy and eBay stores. Here, he shares some insights on how to get started (even if you've never posted on social media in your life), how to easily get tons of content out of every item in your shop, and what he believes it means to go "viral" in the antiques and collectibles world (hint: it takes far fewer eyeballs than you think).