Can anyone be an Influencer with Gordon Glenister

Gordon Glenister sounds like a secret agent and maybe he is...but in this episode he'll share some secrets about influencers and influencer marketing. Here are my shownotes: 15m - Authentic = Mirror 16m - 80/20 Split of Female/Male Influencers 17m - Women are better off building communities; 19m - Put a woman in charge! 19m - Inspirational, Educational, Entertaining; 22m - Attention Economy 31m - Collabs; partnerships. What's YOUR goal? 34m - Fake Followers = Fraud 35m - It's not about the influencers; it's about their followers 37m - Engaged and relevant followers/communities 41m - "When done well" - key word/phrase here 45m - Influencers hang out with other influencers 47m - Nano Consumers / Fan Consumers 51m - Ronaldo / CR7 and Al-Nassr - this was an influencer strategy 54m - Avoid overbriefs 59m - Can anyone be an influencer? Lifestyle versus passion Quote: Clothes make the man. Naked people have little or no influence on society. - Mark Twain Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at    / josephjaffeisnotf...  . Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices