Can Artists and Agencies Thrive in an Ever-Changing Digital Landscape?

Description: Season 2 premiere! Explore how creative entrepreneurs are building sustainable careers in today's rapidly evolving digital landscape. Featuring JV Agency founder Jazmine Valencia on growing a music marketing agency from internship to industry leader, and independent artist Lánre on strategically balancing creativity with business acumen. Key Topics: ·       Building sustainable creative businesses in the digital age ·       Adapting to emerging technologies in music marketing ·       Balancing creative work with practical business strategy ·       The evolution of independent artist careers ·       Using AI and new tools in music promotion ·       Strategic approaches to touring and market expansion ·       The importance of maintaining work-life balance as a creator Featured Guests: ·       Jazmine Valencia - Founder of JV Agency, music marketing expert ·       Lánre - Independent artist, singer-songwriter Notable Quotes: "I like to tell people to just don't think AI, think software because what it is is just another version of a software that's helping us." - Jazmine Valencia "There's not one way to do this. You know, there's so many different routes you can take because this music industry, it just keeps getting more diverse." - Lánre Connect with our guests: JV Agency: @jvagency Lánre: @lanre.official Follow Could Be Pretty Cool News: @couldbeprettycool couldbeprettycool.com couldbeprettycoolnews.substack.com Keywords: creative entrepreneurship, music marketing, digital transformation, independent artists, music industry, creative business, artist development, digital marketing strategy, music technology