Can Barbie Be Rebranded as a Feminist Icon?

“Barbie” is premiering this weekend and is trying to pull off a seemingly impossible task: taking a doll best known for reinforcing conventional stereotypes of women and rebranding it as a symbol of feminism, all without coming off as a shameless ad for the doll’s maker, Mattel. Willa Paskin, a journalist and host of Slate’s Decoder Ring podcast, recounts her conversation with the film’s director, Greta Gerwig, about how she approached the challenge.Guest: Willa Paskin, Slate’s television critic and the host of Slate’s Decoder Ring podcast.Background reading: Mattel wanted a summer blockbuster to kick off its new wave of brand-extension movies. Greta Gerwig wanted the film to be a work of art.The reviews are in: Some critics viewed “Barbie” as satirically capitalistic, while others saw it as capitalistically satirical.For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.