Can BORDEAUX Reinvent Itself? (with Jean-Pierre Durand)

In this episode of the No Sediment Wine Podcast, I sit down with Jean-Pierre Durand, the chief winemaker of AdVini, to discuss Bordeaux’s crisis - what’s driving it, what needs to change, and what’s misunderstood about the region today. We also talk whether La Place and En Primeur still matter, how fine and bulk wine coexist, and the trends reshaping Bordeaux, including a revival of historic grapes.You can also listen to the No Sediment Wine Podcast episodes on Spotify, Apple Podcast, Amazon Music, Google Podcasts and Castbox.Some of the WINE ACCESSORIES I use regularly:🍷 My Everyday Go-To Wine Glass: https://amzn.to/3OAQAcW🥂 My Favorite Champagne Wine Glass: https://amzn.to/3qhMLRF🥂 One of My Favorite Wine Glasses: https://amzn.to/3uG8Nfc🧳 The Best Wine Suitcase: https://bit.ly/3Zlzuoq (Use code NOSEDIMENT10 for 10% discount)🗜️ I Preserve My Wines with CORAVIN: https://amzn.to/3O1AYPS🪡 CORAVIN Vintage Needle: https://amzn.to/4eVf8bl🐚 CORAVIN Gas Capsules: https://amzn.to/4eVf8bl🍾 I Safely Open Older Bottles with This Cork Puller: https://amzn.to/3iBrFZZ🍾 The Durand Cork Puller: https://amzn.to/3ZuRWfv🏳️ I Polish My Wine Glasses with This Cloth: https://amzn.to/3izWJcx 🪣 My Favorite Wine Chiller: https://amzn.to/4eVf8bl👝 I Safely Transport Bottles With This Sleeve: https://bit.ly/3B8lFBQ📚 Some of my favorite WINE BOOKS: 📙 Native Wine Grapes of Italy by Ian D'Agata: https://amzn.to/4ggqM1P📗 The Wines of Piemonte by David Way: https://amzn.to/4igXrG4📓 Flawless: Understanding Faults in Wine by Jamie Goode: https://amzn.to/3eb7AYP📒Understanding Wine Technology: The Science of Wine Explained by David Bird: https://amzn.to/3e2qBNb📕 Authentic Wine: Toward Natural and Sustainable Winemaking (by Jamie Goode): https://amzn.to/3ygtuAC📘 The Oxford Companion to Wine (by Jancis Robinson): https://amzn.to/49Wwe7V📙 Wine Grapes: A Complete Guide to 1,368 Vine Varieties, Including Their Origins and Flavours (by Jancis Robinson, Julia Harding and Jose Vouillamoz): https://amzn.to/3RCAheM📗 A Life Uncorked (by Hugh Johnson): https://amzn.to/3M5yeyQ📓 Drinking with the Valkyries (by Andrew Jefford): https://amzn.to/45mGBOGBe sure to SUBSCRIBE to my YouTube channel https://www.youtube.com/@NoSediment, as I am posting weekly videos on all things wine and monthly wine podcast episodes. **LET’S CONNECT: Instagram: https://www.instagram.com/blancdenoir/ Twitter: https://twitter.com/blancdenoir TikTok: https://www.tiktok.com/@nosediment #wineeducation #winepodcast #wine *CONTENTS OF THIS VIDEO0:00 Introduction1:29 Jean-Pierre Durand’s wine journey2:25 Bordeaux’s major crisis: what’s causing it?5:37 What changes do we need to avoid or mitigate the crisis?9:21 What is La Place de Bordeaux?14:27 Is Bordeaux En Primeur still relevant today?18:33 How do fine wine and bulk wine production coexist in Bordeaux?22:04 What aspects of Bordeaux are currently misunderstood?23:46 The newest trends in Bordeaux wine27:20 Opening a bottle of Château Capet-Guillier29:07 Do everyday wine drinkers like the change in Bordeaux’s style?30:51 The revival of historic grapes in Bordeaux31:41 Top 3 priorities to redesign Bordeaux’s strategy33:22 How does AdVini position itself in Bordeaux today?36:03 Debunking a wine myth37:10 Lightning Round (This or That)38:53 Question from the previous guestAs an Amazon Associate I earn from qualifying purchases.