Can brands change what you think? - Nudge

What this episode covers

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Matt’s book: https://amzn.to/3qJ9McK Matt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/ Matt's Twitter: https://twitter.com/mattjohnsonisme Matt's Personal Website: neuroscienceof.com Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 27 minutes long.

When was this Nudge episode published?

This episode was published on December 5, 2022.

What is this episode about?

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy...

Can I download this Nudge episode?

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