EPISODE · Mar 26, 2024 · 2 MIN
Can CAC Be Calculated Per Product Line?
from SaaS Metrics School · host Ben Murray
In episode #186, I address an important nuance in calculating your S&M efficiency metrics. CAC by segment. This is often harder than it appears. - Isolating bookings and revenue - Isolating expenses by product line - Expense structure Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
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Can CAC Be Calculated Per Product Line?
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