Can Campus Design Solve Higher Ed’s Identity Crisis? With Martin Kimmel

Colleges and universities are under pressure to prove their value as they navigate enrollment challenges, affordability concerns, student retention, and changing expectations around the campus experience. In this episode of the I Hear Design podcast, host Robert Nieminen speaks with Martin Kimmel, founding principal and chief creative officer of Kimmel Architecture, about how the physical campus can help institutions clarify who they are and why students should choose them. Kimmel discusses what a higher ed “identity crisis” looks like from an architect’s perspective, how buildings can either reinforce or dilute an institution’s mission, and why campus design should align with recruitment, retention, wellness, belonging, and long-term value. The conversation also explores the evolving role of libraries as student-success hubs, the importance of designing spaces where students can feel “alone together,” and how colleges can achieve meaningful transformation through extraordinary solutions for ordinary budgets.