Can Cleaning Products Build Stronger Partnerships? | Sean Busch of Dad Mode on Gendered Marketing to Dads

Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms? Entrepreneur Sean Busch is on a mission to flip the script. Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads. Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products. Several of Adam's favorite recent episodes:Navigating Miscarriage and Grief as a Dad (Kelly Jean-Philippe)What Will Our Kids Be Saying About Us? (Pete Holmes)Dismantling Birth Care Stereotypes (Teddy the Doula)LINKSDad Mode (official)Dad Mode (Amazon)Dad Mode (Facebook)Dad Mode (Instagram)Dad Mode (TikTok)Dad Mode (YouTube)Caspar BabypantsSpencer AlbeeModern Dadhood (website)AdamFlaherty.tvStuffed Animal (Marc's kids' music)MD (Instagram)MD (Facebook)MD (YouTube)MD (TikTok) #moderndadhood #fatherhood #parenthood #parenting #parentingpodcast #dadding #dadpodcast