Can Culture, Purpose, And AI Redefine Modern Marketing? W/ Lee Deas

How are we doing? Who do you want to learn from next? Text us with notes and ideas.A fashion pitch in mall clothes. A Hotmail address that became a company name, Obviouslee. Salsa lessons to cover rent. That’s how Lee Deas' story begins, but the real ride is how she turned that grit into a values-led, 30-person B Corp agency that punches far above its weight.We dig into what B Corp certification looks like beyond the badge—how standards drive client selection, environmental practice, DEI, and leadership accountability. Lee shares why she pursued two people-first mergers, starting with shared values and a test project before financials, and how blending cultures led to smarter operations across Charleston and Boulder. With a portfolio anchored in outdoor lifestyle, impact brands, tourism, and major tennis and golf events, the team narrows focus to deepen expertise and protect creative energy.Then we get practical. Lee walks through building private large language models to securely store client knowledge, accelerate onboarding, and eliminate repetitive work. Weekly AI mastery challenges and a director of optimization keep innovation grounded and useful, while experiments like digital twins hint at the next wave of client service. We also talk retention, generational friction, and why flexibility plus purpose beats perks every time. Her favorite local campaign—an energetic, bilingual “get out the vote” effort during COVID—shows how thoughtful creative can measurably change civic engagement.If you care about modern marketing that blends humanity, technology, and community, this conversation delivers frameworks you can use tomorrow—whether you’re a solo operator or leading a global team. Subscribe, share with a colleague who loves culture and ops, and leave a review with the one idea you’re going to test this week.The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center.On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds.HarborEC.org Join Camp Happy Days on Saturday, September 19th for Happy Steps, a 5K run/walk on Sullivan's Island in honor of Childhood Cancer Awareness Month. The race starts and finishes at The Island Club, where we invite you to stick around for the afterparty featuring food, drinks, raffles, auction items, music, and race awards — all benefiting Camp Happy Days and the children and families we serve. https://www.camphappydays.org/happysteps How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.comSupport the showTitle Sponsor: Charleston American Marketing AssociationPresenting Sponsor: Charleston Media SolutionsAnnual Sponsor: ‪SCRA; South Carolina Research AuthorityQuarterly Sponsor: King and ColumbusCAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.comProduced and edited: RMBO AdvertisingPhotographer | Co-host: Kelli MorseScore by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenuStudio Engineer: Brian Cleary and Mathew ChaseYouTube...