Can demand management evolve for changing consumer needs?

Consumers are a fickle bunch. And planning to meet their needs, and get the right products in the right place wherever there's demand is a science as much as it's an art. But many organizations still rely on outdated technologies and spreadsheets to get the job done. With consumers increasingly expecting more personalized products and services, can today's methodologies truly meet the need? Matt Jones joins Guy Courtin and Matt Gunn to discuss how machine learning and networked technology might help the industry evolve.